• Data Collaboration

    A large beer manufacturer is unlocking store-level insights into convenience data. As this channel becomes increasingly important in our fast-paced society, our client has requested the incorporation of White Night into their dashboards.

  • Company Milestone

    As 2023 comes to a close, we would like to invite you to celebrate an incredibly exciting year at Impaqtr! The success of our company is based on the relationships we have built with you, and we wouldn't be where we are without you.

    We wish you and your families a joyful holiday season, and we can't wait to a successful 2024 working together! 

  • Data Collaboration

    A large spirits company is about to gain smart insights into their wholesaler data. We're thrilled to strengthen the relationship with our client by creating dashboards for three new data sources: Covivins, ADS, and Prik&Tik. 

  • Company Milestone

    Last month, we celebrated 2 years of our platform, Aurora. From introducing new features, incorporating new data sources, and welcoming new users, Aurora has evolved a lot since its launch.

    You are also a part of this journey, and we can’t wait to achieve new milestones together in the years to come! 

  • Data Collaboration

    We are thrilled to announce our partnership with Brasseurs de France, an organization steeped in centuries of brewing heritage.

    We're looking forward to providing valuable insights for the Federation and its members participating on this project. Cheers to our exciting journey ahead!

  • Platform Update

    Did you know you can use bookmarks on Aurora?

    That’s right, by using bookmarks in our platform, you can save time, stay organized, and work more efficiently. With bookmarks, you can quickly access frequently used or important datasets to you and personalize your Aurora experience.

  • Product Update

    You need to check this new feature

    It’s important not only to identify your problems but also to acknowledge your ability to solve those problems.

    That’s why we added the solved missing view, a monthly timetable in that you can easily visualize, per sales representative, the products that were restocked and how much value was gained as a consequence of that!

  • Platform news

    Starter of the week: our CEO interview to DataNews

    This week, our CEO Bert Jacobs gave an exclusive interview to the DataNews magazine. In this article, Bert elaborates on the hidden opportunities on retail and manufacturers data.

    In order to unite both worlds, our platform Aurora creates a data ecosystem between manufacturers and retailers that provides actionable insights and shows opportunities to improve performance.

Welcome to the Aurora Platform

The #1 tool with which you obtain smart insights into your data and processes.

For leading FMCG & Retail companies, Aurora is the data platform that provides insight into your organization through data visualisation.

More about our Modules

Promotional Analyses

The ‘Promotional Analysis’ module of Impaqtr gives a comprehensible and flexible insight into your retailer promotions.

Retailer Margin Analyses

The ‘Retailer Margin Analysis’ module of Impaqtr gives a comprehensible and flexible insight in your internal product margin and that of the retailer.

StoreLevel Analyses

The ‘Retailer Store-Level Analysis’ module of Impaqtr gives a comprehensible and flexible insight in the store sales of retailers.

Sell-Out Analysis

The ‘Sell-Out Analysis’ module of Impaqtr gives a comprehensible and flexible insight in your sell-out data.

News & Highlights

This week, our CEO Bert Jacobs gave an exclusive interview to the DataNews magazine. In this article, Bert elaborates on the hidden opportunities on retail …

We are thrilled to announce our partnership with the prestigious Brasseurs de France. The organization has an impressive network of 437 members representing more than …

What a journey! Last month, we celebrated 2 years of our platform Aurora – a data ecosystem where retailers and manufacturers come together to create …

We’re happy to announce that the Federation of Belgian Brewers strengthenedn our elation. As from this year a monthly data sharing project between the largest …

One of the things we’re most proud about our insights is the ability to quickly identify missing products in a store assortment. In our product …

What a journey! Last month, we celebrated 2 years of our platform Aurora – a data ecosystem where retailers and manufacturers come together to create …

A large coffee manufacturer has chosen to start analyzing their promotions within our platform ‘Aurora’. Insights on KPI’s like incremental & baseline sales, category impact …

We have improved the insights of our Wholesaler Data Integration product. We structure SKU’s and channels across four wholesalers (Lyfra, Conway, Trendyfoods & Ameel) to …

The trend that ‘store level data’ becomes more and more available to manufacturers increases. At Impaqtr, we follow this trend and we’ve finished a new …